Demagogue for President: The Rhetorical Genius of Donald Trump. Jennifer Mercieca
Demagogue-for-President-The.pdf
ISBN: 9781623499068 | 320 pages | 8 Mb
- Demagogue for President: The Rhetorical Genius of Donald Trump
- Jennifer Mercieca
- Page: 320
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781623499068
- Publisher: Texas A&M University Press
French audiobooks download Demagogue for President: The Rhetorical Genius of Donald Trump in English 9781623499068
Featured in "The Best New Books to Read This Summer"—Literary Hub "Highly recommended"—Jack Shafer, Politico Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump’s campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump’s campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions—“a leader who makes use of popular prejudices and false claims and promises in order to gain power” or “a leader championing the cause of the common people in ancient times” (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere.
Jennifer Mercieca on The Rhetorical Genius of Donald Trump
Demagogue for President: The Rhetorical Genius of Donald Trump. Mercieca tells the story of Donald Trump's 2016 presidential campaign,
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Demagogue for President: The Rhetorical Genius of Donald
Demagogue for President: The Rhetorical Genius of Donald Trump. Front Cover. Jennifer R. Mercieca. Texas A&M University Press, 2020 - Language Arts
Demagogue for President: The Rhetorical Genius of Donald
As Demagogue for President shows, Trump's campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump
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She's the author of “Demagogue for President: The Rhetorical Genius of Donald Trump.” This article was originally published on WBUR.org.
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